DISQUS

Enric · 2 years ago

How funny!

Scott · 2 years ago

Classic! Great post

Paul Stamatiou · 2 years ago

Too funny.. everything IE does is great.

anonymous · 2 years ago

Next time...use girls...its still legal (in nyc)...

scophy · 2 years ago

that Abercrombie & Fitch store always has tourist moms and daughters giggling at the shirtless male models at the entrance...they probably were giggling a bit less with these guys!

http://scophy.com/2007/10/23/art-tuesdays-shirt...

Shea · 2 years ago

First off, I work at the A&F on 5th Ave and just happened to be working that day, and I must say, It was really funny seeing all those shirtless men walking around, but then again it did disrupt our store or a few minutes, as we were trying to escort them out.

When another associate asked me "how many men were in the store", I said about 30 or so, but I had no idea, that there were actually 111,
what a day.

Nici · 2 years ago

I love it... You guys make a very good point.

Patrick · 1 year ago

The store manager lost a free marketing opportunity and made the store look hypocritical. What a better way to advertise A&F by having the shirtless men all leave the store wearing their product? Duh!

I think that this should have been embraced and made into an annual event. In fact, I would go one step further and offer a 10-15% discount to all shirtless men who actually wore the shirt out of the store. That was such a no brainer.

jen · 1 year ago

i work for hollister... i would have recruited the ones looking like my current models, and then asked everyone to buy a shirt or leave....
sales boost baby....

it's a fine line between brand damaging for the company, as they do not like any outside advertising, and that would have drawn media attention which is an unspoken no no.

don · 1 year ago

hey jen, that sounds a bit chauvinistic, at least thats just my opinion anyway. what constitutes being a model anyway? they where there to not only make a point but to buy also. what if a friend or relative came into your store and didnt fit the image, would you be mad if they were kicked out? you are wrong!!!!!!!!

Sean · 1 year ago

I personally think it was really hypocritical, I mean they use shirtless men for ads, but as soon as anyone in the store is shirtless their kicked out? I think it's quite a two-faced company.

Helen · 1 year ago

funny guys.. You should have asked why the model in the hall did'nt have to leave. To be fair, he to was shirtless :P